Brazilian straightening hair is a relatively new method, its use has been practiced for only five years. Thanks to this straightening, the structure of the hair improves, it becomes smooth and shiny, does not bristle in different directions, and, oddly enough, it heals the hair. The straightening method consists of applying keratin to clean, dried hair and only then straightening it with an iron. Thanks to this method, the hair is nourished, and the composition penetrates deep into the hair structure and protects it for a long time from the influence of external factors. Truly healthy hair consists of 90% keratin, and after such straightening, daily styling will no longer cause enormous damage to your hair.
Why is keratin hair straightening called “Brazilian”?
Keratin straightening is called Brazilian because of all hair types, “Brazilian” hair type is considered the most complex, and the composition allows you to straighten even such a complex type of hair, which means this straightening can cope with hair of any texture.How does the Brazilian keratin hair straightening procedure work?
Keratin (Brazilian) hair straightening Suitable for severely damaged, fluffy, curly hair. Since this straightening occurs without chemical components, it does not cause any harm to the hair, but on the contrary, makes the hair stronger, shiny and healthier in appearance. How exactly does hair straightening happen with keratin? Everything is very simple: keratin molecules are tightly located inside the hair, forming a kind of chain, this allows the hair to be absolutely straight. After the service time of such straightening has expired, the keratin begins to be gently washed away and keratin straightening can be done again.Sequence of the Brazilian keratin hair straightening procedure:
Step 1. The master washes your hair with a special shampoo. This shampoo will deeply cleanse your hair of dirt, dust and styling products, which will allow the keratin to penetrate better.
Step 2. Then a professional hair straightening compound is applied to your slightly dried hair. It is applied to all hair from roots to ends, each hair should be coated with a hair straightening product, this product will straighten the hair and smooth the cuticle.
Step 3. Next, the master begins to process each strand with a special iron; this is necessary to seal the keratin. This part of hair straightening takes the longest, as each strand must be ironed 3 to 8 times.
Step 4. After complete smoothing, the master will lightly rinse your hair and apply a special hair mask. The mask lasts no more than 5 minutes, after which it is washed off with water.
Step 5. Now comes the final stage - drying the hair. Before drying your hair, the hairdresser will need to treat your hair with a special serum to additionally moisturize your hair.
Keratin hair straightening before and after photos
Pros of Brazilian keratin hair straightening
- This straightening is suitable for any hair type: European, Asian, African-American and Slavic. There will be no negative consequences if Brazilian straightening is applied after some experiments on the hair, such as perm and coloring.- With each subsequent procedure, the hair becomes thicker and styling will not be difficult.
- An undeniable saving of time on styling, because there is no need to use straightening irons and hair dryers.
Disadvantages of Brazilian hair straightening
- Expensive procedure. If done in a salon, it will cost around five thousand. A private master can do three, but this is provided that the hair is short in length.- After three months of enjoyment, you have to re-straighten, which on average takes about three hours.
Brazilian keratin hair straightening video
How to care for hair after Brazilian straightening
After straightening, for two days you should not wash your hair, use hairpins, put glasses on your head and tighten them with an elastic band. those. no ponytails, braids. The hair should be in “free flight” for two days.When choosing a shampoo, pay special attention to the composition; the shampoo should not contain sulfates.
It is better to postpone hair coloring to two weeks later from the moment of straightening. The best dyeing option is considered to be dyeing before straightening, since it is the process itself that will enhance the brightness of the color and heal the hair from the effects of dyes.
The procedure should be repeated no earlier than a month after the last straightening.
Brazilian or keratin straightening (keratinization) - what is it? It's about O salon procedure smoothing strands with keratin, known since 2010. Keratin treatment is suitable for dull, dry, brittle, porous, damaged, split ends, colored and bleached, normal, curly and unruly hair.
Mechanism of action
The strands are coated with a special product and smoothed with an iron. Smoothing occurs from top to bottom. At this time, keratin molecules quickly penetrate into each hair, simultaneously smoothing its surface and filling it from the inside. The result is that the strands become delightfully even and manageable, acquiring a glossy shine and elasticity. Each hair is strengthened from the inside and protected from the outside.
Benefit
Harm
- Formaldehyde content. Almost all formulations for Brazilian hair straightening contain formaldehyde, but in high-quality products its dosage is not so high and is not capable of causing severe harm to health. It is this substance that ensures the penetration of keratin into each hair. The products also contain a special adhesive base for sealing keratin on the strands.
- Not very suitable for oily hair. Hair that quickly becomes oily may become oily even faster after the procedure.
- May not look good on fine hair. Fine curls may appear thin and lack volume.
Compound
The effect of keratinization is influenced by 3 main factors:
- condition and type of curls;
- experience and professionalism of the master;
- quality of the composition used.
For Brazilian smoothing, only professional products specially developed for it are used.
Let's look at the most popular of them.
Kerarganic
Made in the USA. 3 lines of cosmetic products for straightening: enhanced (Ultra), medium and zero (formaldehyde-free) compositions.
Pros:
- The formaldehyde-free composition is safe for allergy sufferers and asthmatics.
- The Ultra composition perfectly straightens hair and remains on the strands for a long time.
- The straightening temperature is lower than that of products from other companies.
Minuses:
- Zero composition gives almost no visible effect.
- The Ultra composition does not add visible shine to the hair.
- High price.
Keratin Research
Manufacturer: USA. 2 lines of smoothing products: zero and medium compositions.
Pros:
- Affordable price.
- After using products from this company, you can wash your hair at any time.
Minuses:
- Unpleasant smell.
Inoar
Made in Brazil. 4 types of cosmetic products for smoothing: Moroccan hair keratin, G-hair keratin, Progress Solution, Mask wheat and macadamia nuts proteins.
Pros:
- High efficiency.
- Gentle compositions.
Minuses:
- Unpleasant smell.
- Hair has little shine.
- The effect does not last long.
Cadeveu Brasil Cacau
Manufacturer: Brazil. 2 cosmetic lines of straightening products: Brasil Cacau and Plastica Dos Fios.
Pros:
- The effect lasts up to 6 months.
- Excellent straightening and mirror shine.
Minuses:
- High price.
- Strong and bad smell.
Cocochoco
Produced in Israel. 2 lines of straightening products: Cocochoco keratin treatment and Pure keratin treatment.
Pros:
- Profitable price.
- High efficiency.
- Long lasting effect.
Minuses:
- High formaldehyde content.
Procedure technology
If you have a desire to have keratinization of your curls, it is better to go to a salon, to a trusted specialist. Friends or positive reviews on the Internet can help you find a professional. Keratin smoothing takes place in several stages and lasts on average 2-3 hours.
Preparation at home
Selecting a salon and specialist, signing up for a procedure. Directly Before the procedure (if desired), you can wash your hair with sulfate-free shampoo.
In the cabin
The master cleanses the hair with professional shampoo for deep cleaning. This is necessary to open the scales of each hair, so the hair will absorb the mixture faster. Then the hair is dried with a hairdryer. After drying, the strands should remain slightly damp.
Application of the product
A special straightening agent is evenly applied with a brush to the strands from the roots (stepping back a centimeter) to the ends. Then blow dry your hair using cold air until completely dry.
Sealing Keratin
The master runs a titanium-coated iron several times over each strand. In this case, the heating temperature is selected individually, depending on the composition used and the condition of the hair. Keratin seems to be fused inside each hair.
Washing and styling
The composition is washed off from the hair with plain water, after which the strands are treated with a moisturizer and dried with a hairdryer.
Keratinization can be carried out at home, provided that you use a high-quality professional product and comply with all requirements and stages of the procedure.
But still, the result of a home Brazilian in this case may differ from the salon one.
A few nuances that must be observed when carrying out this procedure at home:
- If the product you purchased contains formaldehyde, be sure to use a protective mask.
- Carry out the procedure with gloves.
- The composition should not be applied to the hair root area.
- Do not apply the product too thickly.
- Open the window while drying your hair.
How to care for strands after restoration?
If you follow the basic rules of hair care after keratinization, the effect of smooth and well-groomed hair will delight you for 3 to 5 months.
- Do not use shampoos containing SLS.
- For 3 days after straightening, you should not use elastic bands or hair clips, wash your hair or style it with chemicals.
- After the procedure, you cannot dye your hair.
- You can repeat the procedure after 3-5 weeks.
- Hair must be dried with a hair dryer and comb.
Conclusion
Now you know everything about Brazilian hair straightening. It only remains to add that the path to beautiful hair is difficult and long, because beauty is not only an external effect, but also an internal state. To transform your hair from the inside and prolong the effect of keratinization, pay attention to your diet and lifestyle.
Try to eat healthier, be outside more, and experience more positive emotions. The effect will not take long to appear, and you will notice how your skin, hair and nails change. Be beautiful and healthy!
Well maintained and beautiful hair in perfect condition - the dream of many women. However, representatives of the fair sex have always been inclined to experiment, including with their hair. In addition to dyeing, highlighting, bleaching, perm, weather, stress, and lack of vitamins in the body also negatively affect native curls.
Brazilian keratin hair straightening will help restore your healthy appearance. It is worth immediately noting that this procedure should only be carried out by a master. It allows you not only to make your curls perfectly straight and shiny, but also treats them, restoring the structure of damaged hair.
general information
The essence of this straightening is as follows: liquid keratin, together with other restorative substances, when applied, penetrates the hair shaft and fills its voids. Smoothing occurs due to the fact that the composition does not have a destructive effect on disulfide bonds, but gently stretches them while relaxing them. In this case, the restoration of curls occurs both from the outside (visually) and from the inside.
This procedure not only makes your hair healthier, it also removes frizz. It also allows owners of curly hair to remove hated waves for a long time.
Most women, when choosing Brazilian hair straightening, leave only positive reviews, which characterizes the procedure only from the best side.
Tools used
The compositions used for Brazilian straightening largely depend on the type of hair, and are selected individually in each case. The main components of the product are keratin, protein and other nutrients. All natural origin, no chemicals.
Therefore, Brazilian keratin hair straightening is considered completely safe; this procedure is not contraindicated even for breastfeeding women.
The only thing you need to remember is that the products used can lighten the curls by one or two tones.
The most popular compositions for keratin straightening
There are many companies that produce similar products. Cocochoco, a composition that has been certified in Israel and Russia, is very popular during such procedures as Brazilian hair straightening. Its main advantage is the reduction in the duration of the procedure.
Brazilian Blowout hair straightening is also considered no less popular. This remedy is preferred by women who have done perm or discoloration. It brings the curls back to life, after which they again acquire shine and become obedient.
What is the Brazilian straightening procedure?
The first stage is cleansing. The master, using a special professional shampoo, washes off all styling products (foam, mousse, varnish), as well as dust and excess sebum from the hair. At the same time, the hair scales are revealed as much as possible, which allows the keratin to penetrate deeper.
During the third stage, the master hairdresser begins to apply a special composition from the roots to the ends of the hair. As a result, a thin layer of keratin is coated, which will protect the curls from tobacco smoke, static electricity, ultraviolet rays and even chlorinated water.
Afterwards, the hair straightening agent is dried for a long time with a hairdryer using a large brush.
The next step is straightening. This happens using an ordinary iron heated to 230 degrees. Small strands are taken, about 2.5 centimeters wide, and carefully run through them with a straightener from three to eight times, depending on the texture of the hair. This stage is the longest. At this stage, the “sealing” of keratin occurs: the protein, under the influence of high temperature, closes the damaged areas of the hair, preventing them from further bending.
The master applies a small amount of a professional mask to the smoothed curls for a few minutes, and then washes it off.
The final stage is moisturizing with a professional serum. On average, straightening hair takes 1.5-3 hours, depending on its length.
Curl care immediately after the procedure
After visiting a beauty salon, the master, as a rule, advises not to wash your hair for the first three days. You should also avoid using elastic bands, hairpins, bobby pins, headbands, and keep your hair loose at all times. You shouldn't even tuck your hair behind your ears. Otherwise, the result will not be as ideal as originally expected, since the resulting bends will practically not be straightened.
Such conditions are very significant; they will have to be adhered to when using any composition after a procedure such as Brazilian hair straightening. Reviews on this matter are ambiguous. For some, this does not cause any inconvenience. Others would rather wash their hair and remove curls from their face.
It is also advisable to refuse any styling products (varnishes, mousses, gels) after the first wash.
To consolidate and prolong the effect of ideal smooth hair, you need to use special shampoos and conditioners. They can be purchased directly from the master, as well as bought in a regular store. The main condition is that they must be sulfate-free.
If coloring was planned along with Brazilian straightening, then it must be done before the procedure. If you do this after, you need to wait about two weeks.
It is worth noting that Brazilian hair straightening (reviews from women confirm this), or rather keratin, does not allow coloring agents to penetrate deeply into the strands, protecting them. As a result, the color may not be as rich. If coloring is done before the procedure, the shade will last longer.
Result after keratin hair straightening
The effect after the procedure is visible immediately. The protein complex literally revitalizes previously dull and brittle curls.
It’s not at all difficult to look at samples of results from women who have already had Brazilian hair straightening. Photos of clients who have used this service are usually shown in beauty salons, and a large number of them can be found on the Internet.
The results of the procedure are the following changes in curls:
They become smooth and perfectly straight;
Split ends disappear due to the action of keratin;
Thanks to the shine, they look healthy, the color becomes more saturated;
Hair becomes protected from harmful influences environment(sun, ultraviolet, tobacco smoke);
Even curly hair will not frizz during humid weather.
The hair remains in this state for three to five months. The duration of the result depends on the structure and type of curls. After the specified time, you can repeat the procedure. With each subsequent time the effect will last longer.
Keratin hair straightening: price
Market relations force us to attract the attention of customers in any way. A service such as Brazilian hair straightening is no exception. Prices, as a rule, depend on the drugs preferred by beauty salons, as well as on the professionalism of the hairdresser.
The cost of the procedure can vary significantly, but in any case it cannot be called cheap.
Hair length also plays a significant role; those with short curls will pay 3-4 times less for keratin straightening than girls with long hair. Corrections usually cost less.
Difference: chemical and Brazilian hair straightening
Reviews about these procedures are very varied. First, you need to understand in more detail what chemical straightening is. Under the influence of chemicals, the structure of the hair changes. The effect lasts for a long time, until the hair grows back at the roots.
Brazilian keratin straightening can be called a safe alternative to this procedure. She does not spoil her native hair, but on the contrary, heals it. However, the result does not last as long as in the first case.
Pros of keratin straightening
Women who used this service were in most cases satisfied with the final result. Hair becomes silky, smooth, soft and healthy. Also, the hair becomes very manageable and easy to comb.
If previously styling (especially for those with curly hair) took a lot of time, now it only takes a few minutes.
Also, wavy hair that grows at the roots is not as noticeable as with chemical straightening. The only thing you need to remember is the proper care of your curls after the procedure.
Cons of keratin straightening
Unfortunately, there were some negative aspects. Firstly, hair is processed at high temperatures, and cheap products contain formaldehyde, the smell of which will be felt throughout the entire process. It is absent in expensive formulations.
Secondly, the keratin coating weighs down the hair, which can lead to hair loss. Also, the volume will temporarily go away; it will return only one to two weeks after straightening.
Thirdly, you will have to wash your hair more often, since straighter curls get dirty faster due to the fact that the hairs are closer to each other and are saturated with sebum in less time.
The procedure is also contraindicated for pregnant women. The evaporation of substances during the use of an iron can have a negative effect on the expectant mother and child.
Brazilian straightening: reviews
When going for the procedure, women expect an excellent result, because they really want to believe the advertising. Perfect hair that requires virtually no styling is not only beautiful, but also very convenient. The initial result usually amazes everyone, and in a good way.
Some time after a procedure such as Brazilian keratin hair straightening, reviews begin to be divided, some already have waves in their hair, while for others everything is perfect. Here, a lot depends on the hairdresser who did the curls, and on the composition of the product.
It is recommended that any “kinks” that arise should be removed simply by ironing. They can even occur during sleep. They warn about this in the beauty salon, but not always.
You can come across reviews that describe how the hair was damaged, but this should not be blamed on the keratin composition, but on the hairdresser who spared money (applied it very sparingly) and simply burned the curls with a straightener.
The effect of the procedure, as a rule, lasts a little less than stated.
What should you remember when going for the procedure?
Hair straightening subsequently requires good care behind the hair. In addition to cosmetics, it is worth remembering that saunas and baths will have a negative effect on curls. Seawater also removes keratin from the hair much faster.
It is worth taking seriously the choice of the composition of the product. Even expensive and good ones can be very different. While some straighten any hair, others, on the contrary, perfectly nourish the curls and add shine to them, but you should not expect perfectly smooth hair from them. At the most, they will remove frizz. Still others make the hair very soft, which is not at all necessary for owners of already not too thick hair.
And you need to be prepared for the fact that keratin is washed out gradually. Hair will not return to its previous state in one day. Therefore, if some people already have waves after a month and the shine begins to disappear, this is normal.
How to style hair after keratin?
A Brazilian blowout makes your hair look straight, but sometimes you want to go back to curls and volume. Then the women start doing their hair again.
As you know, Brazilian keratin hair straightening (reviews from girls and advice from experts confirm this) does not prohibit the use of curlers, curling irons and styling products.
You can easily make yourself curls, fix them with hairspray, but the effect will last less than usual - the curls still tend to become straight.
It is also better to create volume using curlers, avoiding different backcombing.
Nowadays, there are many ways to give your hair a healthier and more polished look. One such procedure is Brazilian hair straightening. Reviews about this type of straightening are quite different. Some claim that this procedure can make curls manageable, silky and smooth, strengthening them from the very roots.
Some insist on the negative impact of the drugs used on the hair structure. One way or another, only those who have tried this technology can declare its effectiveness. Next, we will analyze reviews of Brazilian hair straightening from people who have undergone this procedure.
Brazilian Blowout - what is it?
Before undergoing the procedure, every girl should read reviews about Brazilian keratin hair straightening Brazilian Blowout. As many “experimenters” note, everything depends on the professionalism of the stylist. A true guru in his field will definitely ask the client in advance whether she used strong drugs before the procedure. It could even be simple antibiotics. Therefore, in this case, safety comes first. After clarifying this point, the master can safely begin the procedure.
All doubters are introduced to a huge number of positive reviews about Brazilian hair straightening. The photos of beauties after the procedure are so good that clients simply cannot resist the sight of silky, shiny curls and usually become the next “victims” of this ritual.
Origin and characteristics
The Brazilian Blowout brand gets its name from exotic ingredients native to South America. These are, firstly, acai berry extracts (a natural source of antioxidants), camu camu fruit extracts (a source of vitamin C), anato seed oils (protect against ultraviolet radiation).
Also, the Brazilian Blowout technology contains the amino acids necessary to create a protective layer. They are the ones who smooth and seal the hair scales. This action of amino acids allows you to remove frizz and waves from your hair.
According to reviews, Brazilian hair can straighten curls 100 percent, but can also maintain or weaken curls. The advantage of this technology is the gentle non-chemical restoration and improvement of hair structure due to the herbal components of the cosmetic product. The Brazilian Blowout technology has a certificate of state registration of the EURASEC standard and a state certificate confirming the safety of the product.
Start of the procedure
Preparing for Brazilian hair, reviews of which we review in this article, requires some additional and significant procedures. First of all, this means thoroughly washing your hair with deep cleaning shampoo. As the experts say, Brazilian keratin hair straightening is impossible without cleansing and completely degreasing it from various contaminants - dust, styling products, microparticles of soot that fill the air of big cities. After deep cleansing, the hair scales open up and allow the product to lie more evenly. According to reviews, Brazilian Blowout hair straightening requires 3 to 8 cleansings with targeted shampoo, depending on hair type.
"Height" of the procedure
According to reviews, Brazilian keratin for hair straightening should be applied to the hair strand by strand so that there is some gap left near the roots - this will help maintain the volume of the future hairstyle. As many satisfied customers say, the smell of the product is quite faint and pleasant.
According to stylists and manufacturers, the Brazilian Blowout product does not contain chemicals and consists entirely of natural ingredients that are suitable even for pregnant and lactating women, allergy sufferers, as well as those with sparse and fine frizzy hair. As numerous reviews confirm, Brazilian hair straightening gives absolutely everyone the opportunity to achieve the hair of their dreams!
If you are concerned about the damaged appearance of your hair due to split ends, then resourceful hairdressers will find excellent means for sealing them, you just need to ask for this service in the salon. As the stylists themselves say, they are not delighted with the name “Brazilian straightening”; they are more satisfied with the word “smoothing”. If we compare this technology with others, it can be noted that Brazilian Blowout is in no way associated with chemical exposure. After the procedure is completed, all processes inside the hair are completed, so you can wash your hair on the same day and even pin up the strands without fear of creating creases.
After the hair is completely treated with the product, it’s time to use a hot hair dryer. Even at this stage, people notice that the unpleasant odor does not appear. Stylists are absolutely sure that the smell will not irritate the eyes of their clients, as they are confident in the quality of this product.
Some nuances
It is worth considering, however, that many now find it expedient to counterfeit this product and sell it cheaper. For example, for 30-50 dollars. You need to be wary of such offers, since the real Brazilian hair straightening procedure, reviews of which can be read in this article, cannot be cheap, the minimum cost, given the richness of the product, should be about $100, of course, this will also depend on the length and the thickness of the client's hair.
The technology of using Brazilian Blowout products requires a competent approach, therefore, in order for domestic specialists to master this technique, stylists from abroad are invited to conduct seminars. They will provide proper guidance and training until all the nuances are fully understood. Such knowledge includes information such as the minimum amount of product to be applied, the distance to the hair roots, the number of strokes of the iron over the strands to secure, etc. There are plenty of nuances here, but only a clear example and practice will solve the lack of knowledge. That is why salons whose masters intend to develop professionally by attending training courses receive the title of “expert salons.”
The final touches
The final step in the Brazilian Blowout procedure is straightening using titanium straighteners.
Such styling products differ from the usual ceramic ones by innovative temperature technology, which evenly distributes heat by maintaining it at a constant level. This procedure is simply necessary in order to seal the product into the hair structure to preserve the result on the hair for up to 12 weeks. To prolong the effect of the product, you can use products intended for home care for hair: for example, an acai-based deep conditioning mask, a smoothing shampoo or conditioner, a daily hair serum, a thermal protective balm, and so on. If you use all these products on an ongoing basis, then you can do without keratin straightening, since the palette of the presented products can lead to the same result, but with a greater time investment.
Completion
After each strand is smoothed on the client’s head, it is time to wash her hair. There is no need to apply shampoo at this stage, only as a final step a special strengthening mask is used, which is washed off after 3 minutes. Next, the hair is dried with a hairdryer. As many girls say, this procedure completely changes their appearance - the hair seems to glow from within, softly flowing in rivulets over the shoulders of its owners. As it turns out, many Hollywood stars are fond of this procedure. Among them are such famous names as Nicole Kidman, Salma Hayek, Jennifer Aniston (the face of this brand), Cameron Diaz and many others.
The result is obvious!
The Brazilian hair straightening procedure is over, and in the mirror you already see an updated version of yourself, more well-groomed, radiant and so happy!
Only after completion, many clients have a number of questions. Here they immediately begin to ask whether it is possible to swim in a pool or the sea, and what is the effect of salt or chlorinated water on newly straightened hair. As stylists say, care products from the Brazilian Blowout series and other manufacturers allow you to maintain the effect for a long time. That is proper care solves everything! This means you can swim in the sea or pool without fear of consequences.
Is it possible to curl your hair after the procedure?
Straight hair is the prerogative of weekdays, but on holidays you really want to show off your curls. As it turns out, Brazilian straightening does not limit your actions - you can curl it, and generally do whatever you want with your hair.
Any styling will now look neater and last much longer. Owners of tight curls, stylists say, can either completely or partially straighten their hair, leaving, for example, a playful light wave. Over time, the difference between smoothed and regrown hair will be almost unnoticeable, since the film will be washed off from the hair gradually. The procedure can be repeated without any restrictions.
Thoughts on Brazilian Blowout Products
As we have already found out, Brazilian Blowout is a professional product for smoothing hair of a new generation, which is eagerly used not only by “mere mortals”, but also by Hollywood stars. This procedure smoothes and almost completely straightens fluffy and wavy hair, restoring its structure, adding shine and ease of combing and styling. Brazilian straightening is great for hair that is damaged, colored, has split ends and is unruly. If you take proper care of your hair, the results will last up to three months.
You should trust your hair only to trusted hairdressers and salons where they strictly adhere to technology. The professionals in such places are constantly improving their skills and can offer a whole range of caring procedures.
Competition, or Brazilian keratin hair straightening Cocochoco
Along with many manufacturers of keratin hair straightening products, there is another fairly well-known Israeli brand Cocochoco, which promises, instead of three months, that the result will last as long as five! Of course, you shouldn’t rely on the manufacturers’ words. The main thing here is to pay attention to reviews from real people. Yes, many find this procedure useful, but there are also dissatisfied ones who claim that the effect wears off ahead of schedule. Although it is difficult to identify the culprit here - poor care leads to a decrease in the effectiveness of the procedure. And this is entirely the responsibility of the client himself.
What's the advantage?
According to the manufacturers, Cocochoco Brazilian hair straightening helps to achieve the smoothest possible hair without a yellow tint. The product has a denser and more viscous consistency, allowing it to saturate the hair shafts and absorb as much as possible. The procedure restores and straightens hair even in the most difficult cases. Brazilian straightening using this product is not accompanied by chemical exposure. The entire effect is ensured due to the positive reaction of protein compounds and nutritional hydration. After the procedure, the hair promises to be soft, silky and smooth, like that of movie stars.
The composition of Cocochoco straightening products includes exclusively natural substances, including components of the Dead Sea, as well as essences of about 10 different medicinal plants, which provide therapeutic and health benefits.
We will not advise you to choose any specific remedy. As practice and reviews from many people show, it’s not so much about the procedure. Your own efforts to care for your hair can also have a positive impact on its recovery. However, Brazilian hair straightening is definitely a worthwhile procedure. Dare and shine!
Brazilian hair straightening is a modern cosmetic procedure, allowing you to smooth out unruly curls and restore damaged hair structure.
The effect of the procedure is carried out thanks to a special cosmetic complex that contains keratin - an organic substance that is the main component of human hair and gives it strength, smoothness, shine and a well-groomed appearance.
Brazilian keratin was developed in 2006 by Israeli scientists and is a natural substance of non-chemical origin containing molecules of liquid keratin synthesized artificially from the wool of New Zealand sheep. This procedure is called “Brazilian” based on the analogy of the type of hair most often treated.
When applied to hair under the influence of high temperature, keratin curls up, turning into a transparent, fairly hard layer that helps protect the hair both outside and inside. The substance not only gives the hair shaft an attractive appearance, but also protects it from ultraviolet rays, chlorinated, sea water, wind and frost.
Brazilian hair straightening eliminates chemical exposure: the product does not destroy disulfide bonds, but delicately stretches and straightens them throughout the entire structure. Thus, hair after Brazilian straightening becomes stronger, denser and more elastic.
Brazilian hair straightening procedure
According to reviews, Brazilian hair straightening is carried out in this way:
- A professional master washes your hair with a special shampoo. It provides intensive cleansing of hair products, dust and sebum for deeper penetration of keratin into the cuticle. Thus, the hair becomes more susceptible to the action of the composition;
- The next step is to apply the product to slightly dried hair. Stepping back about 1 cm from the roots, the specialist applies the keratin composition to the hair strand by strand. As a result, each hair becomes covered with a protective layer of protein;
- The third stage of the Brazilian hair straightening procedure is key - using a special iron that does not burn or damage the hair, the master “seals” the protein composition. This part of hair care is the most labor-intensive and time-consuming: each strand is processed manually 5-8 times. After Brazilian straightening, hair becomes smoother and acquires a healthy shine;
- The final part of the procedure. After “sealing”, the hair is washed again with a special shampoo, dried with a towel and a protective conditioner is applied to its surface. After 15 minutes, the product is very carefully washed off (so that some of it remains on the hair), the hair is dried and straightened well with an iron.
It is not recommended to perm or dye your hair before straightening. Also, pregnant and lactating women should not go to a beauty salon for this purpose.
The effect of the Brazilian hair straightening procedure, according to reviews, lasts about four months, after which the keratin begins to be gently washed out, returning the hair to its previous structure.
Hair care after Brazilian hair straightening
For 72 hours after the procedure, it is forbidden to wash and style your hair, use traditional hair care products, or injure it with hairpins, clips, or hard hoops. To prevent keratin from being washed out of your hair prematurely, it is not recommended to use cosmetics containing silicone, sulfates and parabens. Most often, salons that provide Brazilian hair straightening offer their clients cosmetical tools for the care of treated strands, preventing premature loss of the smoothing effect.
Repeating the Brazilian hair straightening procedure should be carried out no earlier than a month after the previous treatment.
