At first glance, writing an ad is not difficult. It is enough to indicate the topic, describe the product and list contacts. Many people do this, and then wait a long time for calls based on the posted ad. Have you noticed that expensive goods are often taken away faster than at a reduced price? The reason for success is not the luck of the seller, but the correct approach to composing an ad.
Selling ad text is the job of marketers. But following simple rules compensates for the lack of knowledge in this area. A good text should highlight strengths and hide weaknesses. While telling the main story, he casually points out minor details that convince you to call the author.
In order for the text to be seen and read, it must meet certain requirements. Each type of ad has its own characteristics that are worth considering. Here are the basic rules for drafting and illustrative examples.
Basic rules for a catchy ad
To sell a product, you need not only to write the ad correctly, but also to choose the right platform. There is an A-B testing method. They write several ads for one product and change them every week. Based on the volume of calls, the more efficient one is determined. Conversion is tracked in Yandex.Direct or Google Adwords.
You can specify a code word in the ad, by calling which the client receives a discount of a certain amount (discount, 5%, luck).
The marketing ploy “Create a problem and then solve it” shows good results. A feeling of anxiety is attracted, the problem is “inflated”, and then help is offered. A similar technique is common in television advertising. For example: “The neighbors are disturbing, the garbage chute smells bad, the alarm keeps you from sleeping at night! The solution has been found. Country real estate Zeleny Bor. A house with a large garden plot in an ecologically clean place. Come and live. There are special offers until the end of March!”
Spelling
Each text is written according to the rules. Information will be lost if spelling and punctuation are not correct. For example, advertisements of the following nature: “Samsung laptop for sale, cheap.” This could be written by a schoolboy or an ignoramus. The buyer will have questions about the legality of the transaction: problems may arise with parents or law enforcement agencies if the laptop is stolen.
Template phrases reduce ad effectiveness.
Missing commas, starting sentences with a small letter, and inappropriate breaks in the middle of a line make the text meaningless. You should not use programs to generate advertisements - the text will be illiterate.
The target audience
Every product or service has a target audience. A grandmother will not respond to an ad targeted at her granddaughter. Before composing the text, it is necessary to determine who it is intended for and what selection criteria are most important.
Take into account:
- Age. Each target audience has its own habits, stereotypes and readiness for change. Young buyers strive for new products; at 30-50 years old they value quality, and in adulthood - the constancy of familiar things.
- Floor. Fishing gear will not be of interest to charming blondes, and hair dryers with nozzles are not sought after on car forums.
- Family status. Family people are interested in home and everyday life, while single people are more prone to impulse purchases.
- Social group. Students will not buy washing powder, and grandmothers will not buy smartphones.
- Income level. The category of economy and luxury goods is of interest to people with different incomes who do not have common needs among themselves.
- Region. I will not buy a carpet from Moscow in Vladivostok - delivery will cost more than the product itself.
Of course, marketing research is not carried out for a simple ad. It is enough to imagine a potential buyer and his needs. Businessmen are looking for guarantees, young mothers are looking for quality, and busy people are looking for time. This is what should be emphasized. After reading the text, the client must agree with the content and call the specified phone number.
Heading
The headline determines the success of the ad. The buyer must immediately determine what is being sold and why he needs it.
The title should be short but informative. You should not duplicate in it what is indicated below: company name, contact phone number, email, etc. The title should be attractive!
When a person views a section, the first thing they see is the title. The company name and telephone number do not tell him anything about the product. No one will waste time on an incomprehensible ad. Long headings are not digestible by people; site administrators and search engines do not like them.
Please understand that the title of the ad will be the title of the web page. Search engines prefer materials with informative titles. The name of the company and its telephone number are never searched for in advertisements!
Let's look at examples of successful and unsuccessful headlines.
- “For sale BMW 520, 2008, without mileage in the Russian Federation” - the product is described accurately, the advantages are indicated.
- “BMW 520 for sale” looks boring. Lack of advantages will lead to loss in a large flow of information. To make an ad competitive, you need to highlight the advantages of the product right away, without requiring the reader to study the main text.
- “BMW 520, 2008, no mileage in the Russian Federation” - it is not clear what the author of the ad wants: sell, buy, rent.
An example of another vague headline when it is impossible to understand what is being offered: “Don’t know what to do for the weekend?” It is less effective than the targeted headline: “ATV rental - cheap!” It’s immediately clear that they offer ATV rentals.
Expressions “Super!”, “Urgent!” in practice they scare away buyers. They begin to think that there is something wrong with the product if the owner wants to get rid of it so quickly.
Uniqueness
Before composing, many study similar advertisements. The seller’s subconscious falls into a trap and produces an analogue of what was learned earlier. The ad is created using a template with low sales effectiveness.
Certain techniques must be used:
- Study samples from other regions. However, foreign advertisements lose their features due to the complexity of translation.
- Change stamps of other spheres. For example, everyone knows the expression “Always sober movers,” but “Always sober programmers” will attract the attention of clients.
- Change words in cliches: “Hurry up while the programmers are sober.”
Minimizing cliches and templates makes the ad more attractive. Modern man has no shortage of choice; he wants originality.
Narrow niche
You should not sell the entire range in one ad. Such advertising is ineffective. A person is looking for certain things. Instead of “furniture” write “wenge-colored hallway cabinet”, “refrigerator” replace “Samsung RL-63”. However, sometimes it is not acceptable to advertise for every model. You should correctly assess the situation and use more information to achieve a better result.
Call
It is natural for humans to find it difficult to say “no.” The ad must have a call to action. Psychologists note that verbs work more efficiently than a set of adjectives or nouns. But you need to remember to have a sense of proportion. A bright call to make a purchase immediately will irritate or scare away.
On online resources you can use a preview of the submitted advertisement. It will show what information the client sees first. You need to step into his shoes and answer the question: “What attracts me?”
Abbreviations
Avoid using a lot of simple sentences and abbreviations. Some advertisements are understood only by the authors. They can be compared to SMS correspondence. Such “masterpieces” are not returned by the search engine, since there are no keywords, and the same is true with indexing.
Structure
The writing form can be any, but it should be based on simple phrases and expressions. If abilities allow, you can use rhyme.
The ad should be text, not a couple of sentences. A person must understand the features of the product, its quality, delivery method, etc. Be sure to follow the structure. Paragraphs should be 2-4 sentences long. If the text is large, then subheadings and lists are used. The information should be eye-catching, and there should be something to catch your eye on at a quick glance.
Humor
If the recipient smiled, then the goal was achieved by 50%. Pleasant information in an unexpected form can make the reader laugh: “I’ll sell my beloved one cheaply! A young (23 years old), trouble-free washing machine is ready to move to a new home. Looks good in the bathroom and kitchen, toilet trained. He responds to “Indesit” and affectionately winks with a light bulb. The drain hose can poison if there is an excess of feelings. He eats everything, but he really loves socks. Call me, if I don’t answer, I’ll call you back later, last wash.”
Such advertisements attract a young audience. However, a sense of proportion is important.
You can use small touches: “Take away the washing machine! "Indesit", 23 years old, no leaks. Spin 600 rpm. Please buy it. I would keep it for myself, but my wife wants a new trough!”
Photo
A photograph conveys more information than any detailed description. The image shows qualitative and quantitative characteristics: color, size (if you put a standard size object next to it), condition. A good image is 30% success.
Things look great on a mannequin or model. Many details are not visible when laid out on the sofa.
It’s better to invite a photographer you know to take a photo from a favorable angle. If this is not possible, then you need to take pictures in good lighting. Online resources will help you improve your photos: add brightness, contrast, improve quality.
It is worth remembering that the human brain reacts and processes graphic information faster. A beautiful photograph guarantees success.
Types of advertisements and their features
Advertisements are divided into several types according to their purpose: selling things, real estate, searching for animals, etc. Each has its own purpose and corresponds to a specific target audience. There is no single sample for writing a text, as a number of features must be taken into account.
Search for animals
MISSING PERSIAN CAT!
Name is Murka, fluffy, red in color, blue eyes, age 3 years.
Special features: wearing a leather collar with a golden medallion.
Please return the finder for a good reward!
Tel. 111-11-11
In this category of advertisements, special attention should be paid to photographs and special features (lameness, scars, neutered or not, etc.). They are submitted to the newspaper, pasted on poles and notice boards in the area.
Be sure to post notices in veterinary clinics and pet stores near the place where the animal went missing.
Renting an apartment
In this case, the placement of the ad is important. You need to identify your target audience and work for it. Posting a notice on every pole will not be effective. Today there are many specialized Internet resources where you can post information. Also, you don’t need to waste time on everything, just use the most popular ones.
There are several secrets for this type of ad:
- The magic word is “without intermediaries” (owner). Calls will begin immediately after such an advertisement is posted. However, in addition to potential clients, agents will start calling. To save your time, you should set “do not disturb agents.”
- Cost is a mandatory item in the advertisement. This will significantly reduce the number of calls, since customers will know what to expect. There won’t be a lot of calls asking: “How much?”
- Photo. It is important for people to know the condition of the apartment in which they will live.
Take photos from a good angle, but do not use retouching. Don’t lie, the person will still inspect the premises before signing the contract. Good photos are better than any description.
If they rent out an apartment, they indicate the presence of household appliances, the floor and the presence of an elevator. But you don’t have to mention the leaking faucet in the kitchen or noisy neighbors.
Office rental
The best platform for this is online boards. They require a simple registration, enter information in the appropriate fields and wait for verification by a moderator. To save time, you can contact a specialist who will place an ad on 20-50 specialized sites for a fee.
The text indicates:
- address and floor;
- square;
- condition, equipment;
- what furniture is available;
- available communications.
Photos and layout will not be superfluous.
The proximity to well-known companies looks attractive. For some, this is an important criterion for choosing an office. However, you should not focus on this; it is better to mention it casually.
Property For Sale
The advertisement must indicate:
- location;
- number of rooms;
- general and residential area;
- proximity to the metro, parking lots and stops;
- shared or separate bathroom;
- kitchen area;
- balcony, loggia;
- price;
- floor, availability of elevator;
- does it need repairs?
- year of construction;
- sale by agency or owner.
To interest buyers, you can use similar phrases: “vigilant concierge”, “intercom”, “yard security”, “close to a large supermarket”, “windows overlooking the park”, “cozy bedroom”, “sunny kitchen”, “in the summer the smell penetrates colors".
A person needs to be attracted, and then set up for positive thinking. The main thing is to write essentially and truthfully.
You should not indicate the reason for the sale if it is the death of a relative. It is better to say that the apartment has not been lived in for a long time, and the person died in another place. Departure abroad will also raise concerns, since if questions arise, it will be difficult to find the former owner.
Car sale
Two criteria are important here:
- Honesty. The release date and options must be plausibly indicated. Any lie will quickly be revealed during inspection at the service station; the client will definitely refuse the purchase, fearing new surprises. A lot of time and effort will be wasted.
- Amount of information. The buyer must receive all the information of interest:
- brand;
- color;
- year of issue;
- options;
- state;
- mileage;
- photo.
Before photographing, the car is carefully prepared: washed, the interior and trunk are cleaned. Photos should be no more than 5, but from different angles: from behind, from front, open trunk, open hood, from the back seat.
The price must be adequate: too high or low will scare away customers. Before prescribing it, you should study the market or consult with a specialist. If bargaining is appropriate, then be sure to indicate it.
Sale of used clothes and shoes
Before writing an ad, you should adequately assess the condition and determine the cost. You need to come up with a text that will encourage you to buy the item.
The guarantee of success is a good headline. It should not contain a lot of information; it is enough to briefly indicate the features.
STYLISH BUSINESS DRESS
Brand - H&M. Size 38/10/M. Material - cotton. Kyiv. 100,000 rub.
Tel. 111-11-11
To avoid a long description, you can post a photo. Each client will determine for himself what is best to wear it with and where. If the item was worn once, then you should not write “new” in its condition.
Example of an advertisement for the sale of shoes:
RED PUMPS WITH HAND EMBROIDERY
Composition: leather.
Size: 36.
Price: 100 rub.
Shoes make any foot neat and amazing. Red color lengthens your legs and makes you look slimmer. Comfortable last, heel - 7 cm. Made in Italy. Perfect condition, worn 3 times. Reason for selling: my husband gave me a similar pair.
Provision of services
Indicate the benefits of the services provided, work experience, awards. Clients will be attracted by an additional range of services that they can receive for free. Example:
CUT MASTER
More than 5 years of experience. I cut any hair. I create creative images. I have the title “Best Master 2016”. There are certificates and diplomas for completing hairdressing courses. I do styling, holiday hairstyles, coloring of varying complexity, lamination, biochemical perm, keratin straightening.
Each client receives a hair healing procedure with special masks made from natural ingredients as a gift.
I guarantee high quality!
I will create an amazing image with minimal investment of time and money. An individual approach to each client.
If necessary, I will go to your home.
Phone 111-11-11
Sale of equipment
As in previous cases, the following are important here:
- short but informative title;
- competitive price;
- date and country of issue;
- characteristics;
- period of use;
- Contact details.
For large cities, it is important to indicate the area and the possibility of delivery, since large cargo requires special equipment.
Ads for the Internet
Advertisements for the Internet are conventionally divided into:
- for bulletin boards, flea markets;
- contextual (Google Adwords, Yandex.Direct);
- in social networks.
Advertising sites should be thematic, that is, they are visited by people interested in purchasing the product. For example, it is difficult to sell a weight loss machine on a programmers forum. But on the healthy lifestyle site there are a lot of people who care about their appearance.
It is important that the site is popular and has a high attendance rate. The more people watch ads, the faster they will buy the product.
Similarly with ads for social networks - it must be in a suitable community. You can post for free or for a fee. In the first case, the announcement is allowed to be published by group members on the wall. For paid publication, contact the administration, which may refuse. But if they agree, the ad will remain at the top of the page for a certain time.
Common Mistakes
To avoid mistakes, you need to know them:
- Use of professional jargon. Many words or abbreviations will not be clear to people of other professions.
- Large text. Among the useless words, the main information is lost.
- Nickname usage. A nickname instead of a name will scare away the buyer. People want to deal with real people and need to know who to contact when they call.
- Few contact details. The phone may not be available. It is better to additionally indicate an email address or Skype. Oddly enough, 30% of ads do not contain contact information - the seller simply forgets about it.
The listed tips and strategies will help you write a high-quality ad to attract a large number of interested buyers and quickly sell the product. A competent description, a tempting title and a beautiful photo will help sell the product in the shortest possible time. Following these recommendations will simplify the process of creating an ad.
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It seems that writing an ad will not be difficult. We write the topic, content, contact number and the job is done. But we do not take into account that before starting to write any text, it is necessary to study some subtleties. You want your text to be “heard” and “seen”, and, of course, to work in the direction you want.
Search for missing animals
Consider an example of a missing cat announcement:
A PERSIAN BREED CAT IS MISSING!
She disappeared on May 15 in the Levoberezhny area.
Name MUSYA, fluffy gray fur, blue eyes, two years old.
Special signs: There is a collar around the neck - a leather strap with a gold medallion.
Below should be a photograph, preferably one from the last.
To the finder, please return it for a generous reward!
Contact tel. : 066 00 00
It is necessary to indicate special features (scars, scratches, sores, lameness, color features, etc., and if it is a cat or a cable, do not forget to indicate whether he is neutered or not).
Such an advertisement can be submitted to a newspaper, posted on poles and notice boards in nearby streets.
Be sure to post your ad in all pet stores and veterinary clinics located near the place where your pet went missing.
Renting an apartment
The most important thing to start with is where to place further rental advertisements. It all depends on who you want to rent out your apartment to. Of course, you can post notices on all the fences and notice boards, but believe me, the result will not be what you expect.
There is no need to place your ad on everyone, choose a few of the most common ones and consider that half the battle is done.
Now let’s move on to the little secrets that will help you rent out your home in the shortest possible time.
1) “Magic word”.
If you want your ad to be noticed quickly, you need to write just one word " owner" or " without intermediaries" Trust me, the calls will start pouring in as soon as you post it.
But remember that in addition to potential clients, agents will also start calling you. Therefore, you should also write “ please do not disturb agents" When making calls, clarify whether the person is calling you to rent an apartment for themselves or is an intermediary.
2) Price.
Be sure to indicate the price for which you want to rent out your home. Those who actually want to rent an apartment are counting on a certain amount and should clearly know what they can expect in your case.
3) Photos and description.
People need to know what kind of apartment it is and what condition it is in. Nobody wants to take a “pig in a poke”. It is necessary to photograph all the rooms from a good angle, but the photographs must be truthful without retouching or processing in Photoshop. You need to be honest with people, even if they fall for the photos, they will still want to look at the apartment in real form before concluding an agreement with you.
Don't forget to indicate whether there are household appliances, what floor the apartment is located on and whether the elevator works. But you don’t need to write a whole essay. Be concise! Good photos tell a better story about your apartment than you do.
4) Who do you prefer?
And most importantly, if you don’t want a huge number of unnecessary calls, immediately indicate who you want to see as a tenant in your apartment: a girl or a guy, maybe a family without children. Indicate your nationality and age, residence permit and other nuances that are important to you.
Office rental
An effective and fast way to rent out an office is through online bulletin boards. You need to register, enter information in accordance with the area of your office, add photos and then wait for the moderators to check your ad. You can also contact specialists who, for a fee, will register you on more than 50 specialized sites for renting office space.
If you want to write and post your ad in the “old-fashioned” way, then be sure to include the following information:
- Address and floor of your office.
- Square meters.
- What condition is it in and does it require equipment?
- Availability of furniture.
- Availability of the Internet.
And best of all, attach a couple of good photos.
It is very important to indicate whether there are offices of well-known companies in the same building where your office is located, or nearby. People are very attracted to this kind of neighborhood. But this must be indicated not intrusively, but as if by chance.
Most importantly, the text must be composed correctly and without errors.
Property For Sale
Such an advertisement must include the following information:
- Number of rooms.
- Location.
- Square meters are general and individually residential.
- Distance from the nearest metro station/bus stop/parking lot.
- Kitchen and bathroom area.
- The presence of a balcony and loggia.
- Price.
- Sold by owner or agent.
- Floor and availability of elevator.
- Is repair required?
- Old house or new building.
If you want your ad to be of interest to potential buyers, you need to use phrases such as:
- There is a vigilant concierge.
- There is an intercom.
- The yard is guarded.
- There is a large supermarket nearby.
- Cozy bedroom.
- The windows overlook a green park.
- Sunny kitchen.
- In summer, the smell of flowers enters the house from open windows.
And everything like that. People need to be attracted, first of all, and then attuned to positive thoughts. But remember, you need to write only on the merits and only the truth.
Going abroad is also a little alarming, because if anything happens, it will be very difficult to find you.
Of course, we write the truth, but we avoid sharp corners so as not to scare off a potential buyer.
Selling a car
There are two important components here:
- Honesty.
- Amount of information.
As for honesty - it is necessary to write the truth and only the truth. Starting from the release date and ending with options. If you use a lie anywhere, it will certainly come up in the service station and then the potential client will refuse the purchase without even thinking.
As for the amount of information provided, then it must be complete, it is necessary to provide all the information that will be of interest to buyers. Namely:
- Car model.
- Year of issue.
- Color.
- Options.
- What condition is she in?
- Mileage.
Then you need to attach photographs, but no more than 5 pieces. Before taking photos you must:
- Wash your car;
- Remove everything unnecessary from it. It should shine.
It is necessary to photograph the car from different angles, from the back and front, with the trunk open, from the back seat, and a photograph of the open hood.
Let us remind you once again that you need to write only the truth, but there is no need to go into detail about how many times it was for maintenance and how many times you got into an accident with it. There are things that the client does not see.
Now about the price. It must be assigned adequately, based on the actual condition of your car. Too high a price will scare away buyers, although the same can be said about a low price. Before prescribing it, study the market, consult with a specialist and only then install it.
If the price is not final, then the advertisement must indicate that the price can be negotiated again upon final purchase.
Sale of used shoes and clothes
The first step to writing this kind of advertisement is to adequately assess and set a price for the item being sold. Now you need to come up with an advertisement so that after reading it, you yourself want to buy your item.
The most important thing is the title. You should not load it with voluminous information about the item. This is the part of the ad where you need to briefly state what you are selling.
For example:
Stylish business dress
Brand: Zara
Kyiv
Size: 38/10/M
The price of the product should follow below.
Write down and describe your item. Indicate what and how it can be worn with. Be sure to indicate the condition of the item.
If you've worn it at least once, you shouldn't write that it's new! Do not deceive buyers, especially in this matter.
The more interesting your ad is, the more likely you are to hook people.
An example of writing an advertisement for the sale of shoes:
Red pumps with handmade embroidery
Compound: Genuine Leather.
In these shoes your feet will look simply amazing. Red color visually lengthens the legs and significantly slims them. Very comfortable pad. Heel height - 7 cm. Country of origin - Italy. Worn 3 times, perfect condition. Selling because my husband gave me a similar pair of shoes. Photos are attached below.
Size: 36.
Price: 10$
Offering services on a classifieds site seems like a simple task. Registration, placing an offer and waiting for a call from a future client. In reality, everything is a little more complicated. You will face competition for views and visitor loyalty. To win, you need to stand out in the crowd of similar offers. 7 secrets of correct ad writing will help you with this.
Benefits from posting services on bulletin boards
Methods of informing consumers have become simpler and more accessible. The number of sources offering to place offers on their pages is growing. The use of 90% of sites remains nominal, 10% falls on large portals.
Let's highlight 3 advantages of your company's presence on classifieds sites:
- minimizing advertising costs;
- reducing the time spent searching for the target audience;
- concentration on company development.
Placing in places where targeted traffic accumulates saves your time and money. Allows you to reallocate costs to other important issues. For example, improving the quality of customer service and training specialists. The money saved will be put to good use. The freed up time can be spent on ensuring, improving and implementing business processes. Further development of the company.
The Internet contains thousands of potential consumers who are ready to use your services today. For information on where to place an advertisement for a service, read the article of the same name on our portal.
We increase supply efficiency by 100%
Marketers at Chandler and Gilbert College in Arizona (USA) conducted a study of demand from Internet users. Data collection showed a twofold increase in the effectiveness of ads with a selling text structure. An interesting fact was that the cost in such offers was higher than the market average. This did not affect the consumer’s desire to use the company’s services.
How to write an advertisement about services correctly?
The selling text is built on the principle of a one-page website. The advertisement is divided into 7 parts. Each is connected in meaning to the previous one and reveals the picture of the offer with increasing attractiveness. Your initial task is to interest the client. Let's look at the secret to composing every part of your future ad.
1. Title and short explanation
Try to fit the essence of the entire ad into a short headline. If your service covers a specific area, include its name in the text.
A few examples of how to title a service proposal:
- Portal of free advertisements in Moscow;
- Relocation services, movers Krasnodar;
- Cosmetic renovation of apartments in Yaroslavl.
A short description complements the title. Reveals its essence in more detail or focuses on the benefits for the client. The subtitle inspires confidence, arouses interest and a desire to read the ad to the end. Let's look at an example with a title and subtitle.
- Unified State Exam tutor in Nizhny Novgorod: We will prepare you for successful passing in just 14 days. Market oversaturation makes it difficult to select a performer. Free message boards offer dozens of similar offers. The view of a resource visitor should focus on yours.
2. Identification of the problem of the future client
What motivates service consumers to seek help from a specialist? What inconvenience do they experience? Try to formulate the essence of the problem in 2–3 sentences. Speak the client's language. Write about the objective reality in which he lives. Accurately hitting the target guarantees an increase in interest in your services.
3. Return to a state of comfort
Sell your future client the result, not the process of achieving it. Create a positive picture in the consumer's mind. Living in a well-renovated apartment, healthy and strong body, making a profit. The client is willing to pay money to return to a state of comfort. A time when nothing hurt, loan obligations weren’t pressing, and the furniture stood in its place.
4. Simple and quick problem solving
Tell us exactly how you plan to lead the client to a positive result:
- your solution to the problem;
- guarantees wrapped in specificity in terms of time and characteristics;
- additional benefits from contacting your company;
- simple and clear instructions for obtaining them;
- reasonable cost of services.
Break the sentence into mandatory and optional parts. The first concerns a service that is no different from what competitors provide. The latter consists of the company's advantages and benefits for the client. Experienced staff, free consultation, correction of any shortcomings at the expense of the contractor.
Describe the steps to obtain a range of services in a simple manner. Call, meeting, contract, execution, acceptance of the result. The cost can be broken down into parts, indicating the benefit into one or more components. For example, a free visit of a specialist and a 15% discount on drawing up a project plan.
5. Deadlines and other restrictions
Scientists have found that motivation does not stay in a person’s head for more than 72 hours. After 3 days, the potential client may change his mind or postpone the order for the foreseeable future. You should push him to action here and now. Indicate the deadline at which the benefit from purchasing the service is limited by the following condition:
- the promotion is valid for 1 day only;
- There are only 5 spots left for an appointment with a specialist;
- The discount applies to products in stock.
- Any clarification that forces the consumer to hurry. Be afraid of missing out on a good offer.
6. Incitement to action
The final action should be:
- contacting the office by phone;
- order a call back;
- calling a specialist;
- request information on the service;
- other positive reaction from the potential client.
Indicate what needs to be done to the future client with a loud appeal. Specify the result of the action taken. Communication with time restrictions and additional benefits is welcome:
- Request a call back and we will call you back at a time convenient for you.
- Call our office right now and get a free consultation with a specialist.
- Share the ad on a social network and use the services with a 25% discount.
7. Additional information that increases confidence in the contractor
Add related documents to the free classified ads website page. Certificates, diplomas, letters of gratitude. Customer reviews and other information confirming that your company can be trusted.
The call to action may require clarification. For example, the conditions under which the benefit remains. This may be age or territorial location, an obligation to produce or abstain from something. It is important not to scare off the consumer. Keep it short and to the point. Try to avoid sharp corners.
Let's sum it up
You have learned about 7 secrets of correctly composing advertisements. Take advantage of the tips and write selling texts without any difficulties. You don't have to be a marketer, copywriter, or hire a specialist to get your service noticed.
Many people, having decided to purchase a product or use a service, resort to the possibilities of services with posted advertisements. Sellers' offers have different effects on buyers. Some of them leave the reader indifferent, and only a few attract the eye and encourage them to take action.
How to write an ad correctly
All ads are priced at the same rate, so sellers invest the same amount of money in promoting their idea. However, it is likely that when identical products are sold by different entities, the expensive product will be sold faster. The situation is relevant under circumstances determined by the competent preparation of the proposal. To understand how to write an advertisement, a sample of which can be found on the Internet on a service where you plan to advertise a product, you should familiarize yourself with the main nuances of its design related to the visual and psychological aspects of the impact on a person.
Components of an ad
Creating an advertisement for the provision of services is not as simple as it seems at first glance. It is important to know the basic secrets that will help you understand the consumer and attract his attention.
Spelling
A proposal for services must be written taking into account spelling rules. A well-chosen text can nullify all efforts if it contains errors. To avoid a negative impact on users, it is recommended to re-read what is written several times, and in some cases check texts with special Internet programs for spelling.
Heading
The ad begins with a headline, which attracts the reader's attention. It should be capitalized and contain brief information about what will be discussed next. The length of the title should not exceed three words, since increasing the amount of information in this part of the document will satiate the reader’s curiosity and confuse him.
Concentration
Rules for composing the text part of the ad
In order to correctly compose an advertisement about services, when designing it, you should focus on only one unit of product or service. It is not recommended to try to fit the entire product range into one advertisement. The more competently designed advertisements, the greater the chances of making sales.
Photos
To attract the attention of users, the ad should be accompanied by photographs. They must be colorful and of high quality, and also display the item for sale from the best side.
Price
You should approach the price characteristics of an object responsibly. Before setting its price, it is recommended that you familiarize yourself with the pricing policies maintained by sellers of similar products or services. A greatly inflated price can scare away customers who will probably pay attention to advertisements with objective cost characteristics.
How to write an ad so that it is in demand
Demand assessment
After posting information on the service, you should evaluate its demand. This is possible through traffic analysis, as well as calls from potential buyers. If there are no responses or their number is insufficient, you should edit the information after first assessing its compliance with the requirements.
Feedback
Having feedback is important for establishing contact with potential clients. They need to be given the opportunity to send ideas, wishes and simple communication without even ordering anything. This will increase the seller’s rating in the eyes of clients, and from conversations and wishes you can glean a lot of important information and ideas that are relevant for implementation. The seller will be surrounded by positive people, whose trust and recommendations can become a good foundation for the business. In the “contacts” section you should indicate as much contact information as possible, expressed in the form of telephone number, email address or website.
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To understand how to write an ad correctly, you should familiarize yourself with the procedure for formatting the descriptive part of the text. It should feature enticing phrases such as “free”, “available”, “no registration”, “biggest”, “biggest”. If the use of such phrases is not relevant, then it is recommended to focus on the quality of the subject of the sentence. Surely attention will be drawn to the emphasis on round-the-clock service, the provision of services at home, as well as notification of the possibility of non-cash payments and payments by credit cards.
What to Avoid When Writing Ads
When working with the “Real Estate” section, it is recommended to mention the area where the property is located in the title, and describe it in the text part. In a section specializing in the sale of movable property, you should indicate the make and model of the vehicle in the title, and in the text field describe the item for sale, focusing on its advantages.
The price should be indicated in the “price” segment, and contact telephone information – in the “contacts” section. These data should not occupy a regulated place in the descriptive part, since a reader who constantly uses the service will look for them in another section.
In order to correctly compose an advertisement for the sale of services, you should disclose all the advantages that the client can appreciate by taking advantage of the offer.
However, what if the service does not have any special features? In such a situation, it is recommended to visit competitors’ websites and, using the information studied on the service, optimize your presentation of materials. The ad is written taking into account the nuances that determine the opportunity:
- provide a similar service cheaper, faster and easier;
- combining several services;
- carrying out promotions, discounts, guarantees and bonuses.
When composing an advertisement, you should focus not on the service itself, but on its support. This is because the service may be offered by many sellers. Since its subject is already clear, the only way to stand out is through a notice of service improvement. Such proposals should emphasize that the ad writer will provide the best service.
The descriptive part of the advertisement should mention the possibility of personal acquaintance with the process of providing the service. The option is necessary to ensure that customers are sure that they are dealing with the first supplier and not with a reseller.
The price of the item for sale must be reasonable. It must take into account all sales costs, as well as depreciation, travel to the client, costs of transport, water, gas, electricity and urgency of execution. It is recommended to provide discounts to regular customers.
